For more than fifteen years I have been using booktalks to encourage teens to try new books and authors. Booktalks work, plain and simple. Advertising a book sells it just as advertising shampoo or jeans sells them. Presentation is everything in grabbing a reader’s interest.
So last spring, my media center showed the book trailers produced for the 2006 Teen Book Video Awards during the kick off for our READissance program. The three trailers included the one above as well as The Book Thief and How I Live Now
Not only did these beautifully crafted videos spark student interest, they lead me to purchase two of the titles for our collection. As our students raptly watched the videos, I thought, “Why not have our students create book trailers?” This idea never came to fruition as life, work, and grad school seemed to crowd out my fleeting moments of free time. Luckily the world was not depending on me to provide new book trailers.
How else can my media center increase the use of Web 2.0 tools for book advertisement?
Joyce Valenza, media specialist extraordinaire, explored the use of book trailers, vodcasts, and podcasts in October 2007’s issue of e-Voya. Her article, entitled “Booktalking 2.0” provides links to many professionally and student-produced podcasts. These can be used in conjunction with your already prepared booktalks to encourage your students to read.
Now, another set of book trailers have been honored by the Teen Book Video Awards, doubling our small arsenal of high quality book trailers to entice readers to try new books. Many other book trailers can be found on video hosting sites like Youtube, Teachertube, and Google Video.
Here is another trailer for a newly released young adult book that looks interesting.
The Adoration of Jenna Fox (from Henry Holt and Company)