Program Promotion

Change is as inevitable as rain in the spring.  Some of us just put on raincoats and splash forward.” ~ Amy Bloom

Continuing the Challenge

In my last post, I shared my personal advocacy challenge:  do something to promote my library program once a week.  Sounds simple enough, but school librarians are a busy bunch and unless we make something a priority, it often gets overlooked amidst the million other things we must accomplish each week.

Last week, I put on my raincoat and “splashed forward.”  This week,  I met my Program Promotion Challenge (PPC) by creating a mini-poster congratulating the winners of our spring semester READissance kickoff challenge.  The poster included a picture of each winner holding her Barnes and Noble gift card.  I posted one in the library and put another one on my principal’s desk. On Monday, copies of these will go on the Student Information boards throughout the school.

How Simple Was That?

It could not have been much easier.  However, that simple mini-poster puts the faces of students who choose to use our resources front and center.  Students and staff are the focus of any school library program.  Often the only promotion I have done in the past was to provide the principal with monthly statistics.    How dry is that?

As I promote different aspects of our program each week, I want to enlighten the school community.  I want them to see the difference we make in people’s lives. The  library space that most walk past at least once daily significantly contributes to  student and teacher success at Boiling Springs High School.

Our highly anticipated new facility is nearly ready for occupancy.  I look forward to moving into it, but since the new media center it is not centrally  located, the move also makes me nervous.  No longer will students and teachers pass it on their way to classes, meetings, the workroom, or the cafeteria.  It will be a destination unto itself, raising the bar in program promotion.

Image attribution:

“Wet Grass”   http://www.flickr.com/photos/64492766@N00/525979591

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