Most school librarians I have met find it difficult to brag about what they do. But think about it. While there may be dozens of teachers in your building, you are more than likely the only school librarian there. Many education programs do not address our role in any of their courses. How many teachers in your building truly know what your program entails?
Every teacher in your school has a built-in advocacy group – their students. Students talk about their teachers to one another: “Oh, you don’t want to get Mr. So and So because he requires two research projects a semester.” “I love Mrs. So and So because she makes class fun by …..”
Teachers in your building are spoken about on a daily basis. I wonder how many students discuss their school librarian with their friends?
As I was surfing the Internet recently, I came across the California School Library Association’s website. What a treasure trove! One of the treasures there struck me as a very simple way to toot your own horn: the Bragalog. The YouTube video above was filmed at the CSLA’s 2009 conference. It introduces the Bragalog (but unfortunately we don’t actually see it). Further searching on the website turns up a pdf file explaining the Bragalog.
Peggy Klaus, author of Brag! The Art of Tooting Your Own Horn without Blowing It, created the Bragalog as a marketing tool. In this article, she provides an example of an effective beginning for a Braglog. By weaving your passion for your program into your story, you can create a positive “brag” that effectively markets your program.
If you don’t want to feature yourself speaking in your Bragalog, why not involve your students? If you have a morning news show or a broadcasting class in your school, you might find a ready and willing group to create your Bragalog featuring students.
What do you think? Is this a marketing tool that you would consider for your program, or is it something you would still feel too uncomfortable doing?