Maximum Marketing

While researching for my “Ramp up Reading with Technology” sessions at the 2011 Upstate Technology Conference (Greenville, South Carolina), I stumbled across two free iPhone apps for YA lit:  the Maximum Ride Fang and the Maximum Ride Angel apps.

I excitedly installed the Fang app on my phone (I am such a geek!), considering the marketing possibilities that mobile devices offer for publishing companies and authors.  With the Fang app, you can quiz yourself:  “Who’s Your Flock Mate?” and take a photo of yourself with Max and Fang.  (Tried the photo with Fang – not very good quality unfortunately.)

With the Angel app, you can quiz yourself:  “How Max Are You?” and read the first 21 chapters of the book.  You also get a sneak preview of the audiobook.

With the rise in popularity of mobile devices, I’m surprised that publishers haven’t put more focus into developing free apps for YA series.  Seems this would be a promising playground for book promotion.    

Advertisements